Comments for Maine Marketing

Comment on TIMES THEY ARE A-CHANGIN’ – SPRING FAIR 2012 NEC by Richard Haworth

Richard Haworth — Wed, 08 Feb 2012 16:05:45 +0000

Interesting observations, Christian – most certainly the times are a-changin’ for exhibitions in many sectors, including construction.
As well as it reflecting the changing face of relative brand strength & confidence, I think it also relfects heavily on the changed dynamics of the marketplace. As the smaller independent retailers and distributors struggle to compete against the leverage of the major chains, so the bigger brands focus more on structured Key Account management, rendering the traditional “showcase” far less relevant. The major buyers are fairly likely to attend the big International fairs, such as Ambiente – so less need to duplicate it on a local level.
All the best,
Richard

Comment on WHY HIRE A MARKETING CONSULTANT? by Online Marketing Consultant

Online Marketing Consultant — Thu, 18 Aug 2011 02:27:43 +0000

Thank you for sharing your thoughts! I’m so glad to hear that we are part of a trend. Hopefully we won’t need to be ‘preaching’ too much longer and the recommendations will take off.

Comment on THINKING ABOUT BRANDS by Andy Comber

Andy Comber — Fri, 27 May 2011 13:28:59 +0000

Hi Christian
Interesting stuff. I agree, people have a hugely sophisticated response to brands. They take from them what they want and ignore or excuse what they do not. It may involve likes or dislikes, as you point out, then again it may be about needing (rather than liking) to put together a jigsaw perception of self, with a spectrum of multiple brand choices available to complete an ever changing picture. It may be justified with opinion or not even comprehended. Who’d want to be a brand manager!